Why is copyright important in mass communication?

Copyright is crucial in mass communication because it serves to protect original works from unauthorized use, which is essential in fostering creativity and innovation. By safeguarding the rights of creators, copyright ensures that authors, artists, and producers can maintain control over their work. This protection allows them to benefit from their creations, whether financially or through recognition.

In the context of mass communication, this protection is particularly important as it supports the diverse range of content produced, such as articles, videos, music, and other media. By giving creators exclusive rights to distribute, reproduce, and display their work, copyright encourages the production of new content and maintains the integrity of the creative process, allowing consumers access to a wide array of innovative and original materials without the risk of exploitation or infringement.