Which of the following is NOT a characteristic of effective mass communication?

Technical jargon is not a characteristic of effective mass communication because it can create barriers to understanding between the communicator and the audience. Effective mass communication aims to convey messages in a manner that is accessible and understandable to as many people as possible, often requiring the use of clear and simple language. Utilizing technical jargon can alienate or confuse audience members who lack the specific knowledge or background necessary to comprehend those terms.

On the other hand, characteristics such as timeliness, engagement, and clarity are essential in mass communication. Timeliness ensures that the information is relevant and delivered at the right moment. Engagement captures the audience’s interest, encouraging interaction or emotional involvement with the content. Clarity guarantees that the message is understandable and conveys the intended meaning without ambiguity. Together, these factors contribute to the overall effectiveness of communication, while technical jargon hinders it.