Which of the following is a common tool used in public relations?

Press releases are a fundamental tool in public relations because they serve as a primary means of communicating newsworthy information about an organization to the media and the public. They are typically structured documents that announce significant events, new products, company achievements, or any other information that could be of interest to journalists and the community.

The essence of a press release lies in its ability to encapsulate information in a straightforward manner that is suitable for distribution. Journalists often rely on press releases for their stories, making it a critical component of PR strategy. This tool is effective because it not only provides the media with handy information to craft articles but also helps shape the narrative around an organization, influencing public perception.

Television scripts may be used in the context of creating video content, but they are not specific tools of public relations themselves. Documentaries, while informative, are usually broader projects not specifically linked to immediate public relations efforts. Corporate speeches can play a role in PR, but they are more individualized communication tools and do not have the widespread dissemination capabilities inherent in press releases. Hence, the role of press releases is pivotal, making them the most common and essential tool in the public relations arsenal.