Which of the following is NOT considered a key ethical principle for journalists?

Prepare for the Mass Communication Specialist Advancement Exam. Utilize flashcards and multiple-choice questions, each enriched with hints and explanations. Master the content and enhance your readiness!

Attractiveness is not considered a key ethical principle for journalists. The primary ethical principles relevant to journalism focus on fostering trust, credibility, and integrity within the profession. Key principles such as truthfulness emphasize the importance of reporting accurate and verified information. Independence is vital as it ensures journalists remain free from influences that could compromise their objectivity, allowing them to report fairly and without bias. Fairness involves representing all sides of a story and providing balanced reporting, ensuring that the viewpoints of all stakeholders are considered. While attractiveness may enhance the presentation of journalism, it does not constitute an ethical principle that guides the practice and responsibilities of journalists.

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