Which of the following is NOT a key component of effective communication in mass media?

Complexity is not a key component of effective communication in mass media because effective communication aims to convey messages in a way that is easily understandable to the audience. Clarity allows the audience to grasp the main ideas without confusion, while conciseness ensures that the message is delivered in a straightforward manner without unnecessary information that could detract from the main point. Audience awareness is crucial as it enables the communicator to tailor the message to the specific needs, interests, and comprehension levels of the intended audience. In contrast, complexity can lead to misunderstandings or disengagement, as it may overwhelm the audience with intricate details or jargon that hinder the message's effectiveness. Therefore, for effective communication in mass media, it is essential to prioritize clarity, conciseness, and audience awareness over complexity.