What is typically included in a media kit?

A media kit is designed as a comprehensive resource for journalists and media professionals, providing essential information about a company, product, event, or initiative. It typically includes press releases and background information, which help convey the key messages and context needed for effective media coverage. Press releases announce newsworthy events, while background information offers additional insights, such as company history, mission, and key personnel, which can enrich the narrative when a journalist covers the story.

Including only product samples and images, as suggested in one of the other options, would neglect the critical textual content that provides context and story angles, which are vital for a media professional. Similarly, focusing solely on advertising materials would not satisfy the broader informational needs of journalists who are looking for newsworthy stories and facts rather than promotional content. Lastly, insurance information and contracts are irrelevant to a media kit's purpose, which centers around effectively communicating key messages to the media rather than handling legal or transactional details. Therefore, the inclusion of press releases and background information makes the media kit a valuable tool for engaging with the press and facilitating accurate reporting.