What is the maximum length of a summary news lead?

A summary news lead is designed to provide a concise overview of the most critical information of a news story, allowing readers to quickly grasp the essence of the report. The maximum length of this lead is generally accepted to be around 30 words. This standard helps maintain clarity and brevity, which are essential in journalism. A lead of this length can effectively communicate the who, what, when, where, why, and sometimes how of a story, while also engaging the reader to continue reading for more details.

Longer leads can dilute the impact and focus of the story, making it harder for readers to quickly understand the key points. Therefore, adhering to the 30-word guideline ensures that the lead remains effective and compelling.