What is meant by "media convergence"?

Media convergence refers to the process by which previously distinct forms of media and communication technologies come together, allowing for the integration and unification of different media formats and platforms. This phenomenon has been particularly pronounced in the digital age, where the internet has enabled various media types—such as text, audio, and video—to coexist and interact in ways that were not possible before.

For instance, the rise of smartphones and social media has led to a melding of news, entertainment, and advertising, as audiences consume content across multiple formats and devices. Through media convergence, a single piece of content, like a news story, can be delivered as written articles, video reports, podcasts, and shared through social media, making it accessible to a broader audience and in various forms.

This comprehensive integration of media helps to enhance user experience, encourages cross-platform storytelling, and fosters greater interactivity between creators and consumers. It reflects a significant evolution in how media is produced, distributed, and consumed, moving away from siloed practices towards a more connected media ecosystem.