What is a "target audience" in mass communication?

A "target audience" refers to a specific group of people identified as the intended recipients of communication messages. In mass communication, understanding the target audience is crucial because it allows communicators to tailor their messages to better resonate with the needs, preferences, interests, and behaviors of that particular group. This focus enhances the effectiveness of communication efforts, as it allows for more personalized and relevant messaging, which can result in greater engagement and response rates.

In contrast to the other definitions, a random selection of individuals does not ensure that the message will connect with those who are most likely to benefit from or respond to it. Similarly, individuals who may criticize or reject communication efforts do not represent a target audience; rather, they may not be part of the intended communicative goals. Lastly, considering the general public as a target audience lacks the specificity required for effective communication strategies, which are most successful when they are directed at well-defined groups rather than a broad, indistinct population.