What is a pulse survey?

A pulse survey is indeed characterized as a short questionnaire designed to quickly gauge public sentiment or gather feedback on a specific issue or topic. These surveys are typically brief, allowing for rapid responses and immediate insights. The intent is to "take the pulse" of a group, whether it be employees in an organization or customers, to understand their current feelings or opinions without the depth of a more comprehensive survey. This method allows organizations to track changes in sentiment over time or respond quickly to emerging issues, making it a valuable tool in communication and engagement strategies.

In contrast, the other options represent more extensive processes or formats that do not match the concise and immediate nature of pulse surveys. Long-term studies of public opinion generally involve extensive data collection over an extended period, while social media posts are typically used for communication rather than research. Similarly, in-depth analyses of customer satisfaction require detailed and often lengthy assessments that go beyond the quick feedback format of a pulse survey.