What does the term "media convergence" refer to?

The term "media convergence" refers to the blending of various media formats for cross-platform content delivery. This concept recognizes that different media—such as television, radio, the internet, print, and mobile—are increasingly interconnected and can be combined to deliver content in a more engaging and accessible manner. For example, a news story may appear on a website, be discussed on a radio program, and be shared on social media. This integration allows for a more holistic approach to communication and enables audiences to engage with content across multiple platforms, enhancing the reach and impact of the message.

In contrast, the other options highlight scenarios that do not align with the concept of media convergence. The separation of different media formats and platforms implies a lack of integration, which is inherently contrary to the idea of convergence. The complete independence of each media outlet suggests that they function entirely separately from one another, further opposing the collaborative essence of convergence. Lastly, focusing on the historical development of media types does not capture the contemporary phenomenon of convergence, which emphasizes the current blending and interaction among media forms rather than their evolution over time.