What does the acronym "PR" stand for in mass communication?

In mass communication, "PR" stands for Public Relations. This term encompasses the strategic communication processes that build mutually beneficial relationships between organizations and their publics. Public relations professionals focus on managing perceptions, maintaining a positive image, and fostering understanding between an organization and its audience, which can include customers, employees, stakeholders, and the media.

Public relations involves a variety of activities such as media relations, crisis communication, event planning, and community outreach. By creating effective communication strategies, PR practitioners aim to influence public opinion and promote a favorable image of the organization they represent.

While the other options mention related concepts, they do not accurately reflect the established definition of PR in the context of mass communication. Therefore, Public Relations is the correct answer as it captures the core purpose and responsibilities of this field within mass communication.