Define a broadcast script in the context of mass communication.

A broadcast script serves as a fundamental component in mass communication, specifically tailored for television, radio, or online media where content is delivered in real-time to an audience. It outlines the dialogue, actions, and elements such as sound effects and music cues necessary for a broadcast segment.

The structure of a broadcast script provides clarity for all participants in the production process, including anchors, reporters, and technical staff, ensuring smooth transitions and coherence during the presentation. This cohesive framework is vital for maintaining the flow of information, engaging the audience, and meeting time allotted for each segment. The script captures not just the spoken content but also the intended visual and auditory elements that contribute to the overall message being communicated.

In contrast, options referring to print media content or contracts do not capture the unique aspects of a broadcast scenario, while a guideline for sales pitches lacks the specific instructions and details necessary for the execution of dynamic broadcast content.